Investors Bank Partners with the Pros for the “Experts in the Field” Campaign
Boomer Esiason & Phil Simms Bring NFL Star Power
Investors Bank and former NFL quarterbacks, broadcasters, and philanthropists Boomer Esiason and Phil Simms are suiting-up for a multi-media advertising campaign designed to showcase Investors’ customized consumer and commercial banking solutions.
The campaign, launched the week of May 15, 2017, is entitled “Experts in the Field” and targets businesses in the New York and New Jersey metropolitan markets. There are prime time spots during “Dancing with the Stars” (Monday, May 15) and “The Voice” (Monday, May 15/Tuesday, May 16) to launch the campaign. The spots will also run on local and cable news programming, radio, billboards, and digital and social media. Investors Bank will be the featured sponsor for the “Investors Bank Quote of the Day” on New York Mets broadcasts on SNY.
In the fall, television commercials will run on “The NFL Today,” the CBS pre-game show where Esiason and Simms break down the week’s games. The campaign was developed in partnership with Investors Bank’s advertising agency, Source Communications.
In announcing the campaign, Investors’ Chief Operating Officer Domenick Cama said, “Investors Bank has evolved into New Jersey’s largest bank. With our focus on business and relationship banking, this campaign will help raise Investors Bank’s level of brand awareness throughout the NY and NJ metropolitan regions. It will position us for future growth.”
“Investors has a strong business and relationship banking team,” said Investors Chief Executive Officer Kevin Cummings, “and it was just made stronger with the addition of Boomer and Phil. These are good men and professionals who know the value of teamwork. They are proven leaders on and off the field and exemplify Investors’ core values of cooperation, character, community, and commitment.”
Read the complete news release